Board Social Media Guide

Social Media is a powerful tool that has the potential to promote your organization and your mission to more people. However what many people get wrong about social media is that it’s a convenient way to get your message out there, it does still take strategy, planning, and teamwork to make sure your messages are seen by the right people at the right time. One of the easiest ways to make your social media content more powerful is to recruit Social Media Champions who will like, share, and post their own content on behalf of your organization.

When you post something on social media, it is only seen by those who already subscribe to your organization. However when someone other than your organization interacts with that content, or creates and shares content of their own - your reach can expand exponentially! Your board members should be passionate about your mission and excited to help you promote Giving Day! Using these tips and sample messages your board members can help you have an even greater impact on Giving Day!

Social Media Tips

Share the story of why this organization matters to you and why you are passionate about their mission. People respond better to someone’s personal experience than a generic ask. Pull at their heartstrings and show them why this is a cause worth caring about.

Put your money where your mouth is! If you are already planning on donating to your organization on Give for Good Louisville, consider setting some of that money aside to motivate your network to take part in the fun. Offer to donate $5 for every share one of your social media posts gets - or for every new donor that makes a donation! Get creative and have fun!

Whenever the organization you are supporting posts content on their social media page, you can help to make that post go the extra mile by liking it or sharing it with your own friends. It’s a quick and easy way to make sure more people are seeing those messages and learning how they can support their mission.
Collaborate with other Social Media Champions! Interacting with other board members or supporters on social media can be a great way to have an organic conversation about your organization that also promotes your cause and your participation in #GiveforGoodLou! Don’t be afraid to use that @mention to promote a little friendly competition either!
Set a weekly quota for yourself to make sure that you’re staying connected and helping your organization reach their goals. Our team of fundraising experts recommends at least one original post every week as well as several likes and shares to make sure that no one misses a beat this Give for Good Louisville!
Don’t forget to use #hashtags in your posts! Hashtags are a great way to be a part of the conversation and get your message out there to more people. Whether it’s #hashtags that represent your cause like #animals #literacy or #hunger or #hashtags that promote the event #giving #fundraising #donate or #nonprofits - using hashtags is the perfect way to engage with more people throughout the great social network!

Sample Social Media Posts

Click one of the social media icons above to see tips, tricks, and sample posts for each of these social media platforms

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for Give for Good Louisville!

Get started by liking the Give for Good Louisville page. This will allow you to get updates, important information and tips for Give for Good Louisville. Also link to other participating organizations from your organization’s page.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Give for Good Louisville. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Give for Good Louisville so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do all of the above and repeat...again and again and again.

Sample Facebook Posts

  • Save the date! Friday, September 17, is Give for Good Louisville and I can’t wait to support [ORG NAME] and all of the great work they do for our community. Learn more about their important mission by visiting [INSERT FUNDRAISING LINK].
  • I am proud to support [ORG NAME] during #GiveForGoodLou in an effort to raise awareness for [YOUR CAUSE/MISSION] and make a positive impact in our community. Join me in making a difference by giving a donation at my fundraising link on Friday, September 17! [INSERT FUNDRAISING LINK]
  • On Friday, September 17, I will be joining [ORG NAME] to celebrate Give for Good Louisville - an exciting day for our community to recognize all of the amazing work local organizations do and the impact they have on the community and beyond! Head to www.giveforgoodlouisville.org to learn more. #GiveForGoodLou
  • Have you liked [ORG NAME] on Facebook yet? If you haven’t you’re missing out! With Give for Good Louisville right around the corner, you’ll want to check out their page to see the impact supporters will have on [CAUSE/MISSION] and our community. #GiveforGoodLou
  • Still don’t know which organizations to support on Friday, September 17th, during the Community Foundation of Louisville’s Give for Good Louisville? I’ve got a few ideas for you! Check out [ORG NAME] to see all of the incredible ways your contribution will make a positive impact by visiting giveforgoodlouisville.org. #GiveforGoodLou
  • Friends, with only [X TIME] until Give for Good Louisville, will you join me in supporting [ORG NAME]? Every dollar makes a difference in [MISSION/CAUSE]. Make a gift to [ORG NAME] on Friday, September 17th, at my fundraising link: [INSERT YOUR FUNDRAISING LINK].
  • #GiveforGoodLou is here! Over the next 24 hours, we will unite in the name of philanthropy to support all of the incredible organization across our communities. Today I am proud to support [ORG NAME] and help them promote their mission of [INSERT MISSION]. Give now at [INSERT YOUR FUNDRAISING LINK].
  • Help [INSERT ORGANIZATION NAME] win an extra $1,000 during #GiveForGoodLou by [LIST WHAT YOU NEED FROM YOUR AUDIENCE TO WIN THE PRIZE]. Show your support today by making a gift at my fundraising link: [INSERT YOUR FUNDRAISING LINK]
  • Today, we unite in the name of philanthropy! Support my fundraising campaign by making a gift at [INSERT YOUR FUNDRAISING LINK]. #GiveForGoodLou
  • Wow! [ORG NAME] has already raised [X AMOUNT] during #GiveforGoodLou! With only [X AMOUNT] hours left - will you help them reach [# OF DONORS GOAL/AMOUNT RAISED GOAL] by 11:59PM today? Every contribution has a direct impact on [CAUSE/MISSION]! [INSERT YOUR FUNDRAISING LINK]

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @cflouisville’s Twitter account. Go to www.twitter.com/cflouisville and click the Follow button. Now you can begin receiving and sharing information about Give for Good Louisville.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers and other community leaders.

Tell your followers that you are participating in Give for Good Louisville. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided and always include the hashtag #GiveForGoodLou.

On Give for Good Louisville. Add the link to your profile to your Twitter bio on the giving day and direct your followers to give there.

Use Hashtags and Handles. Whenever you share information include the @cflouisville handle and ##GiveforGoodLou to further spread your organization’s words. Show that you are a part of Give for Good Louisville by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on the day of Give for Good Louisville!)

Sample Twitter Posts

  • Don’t forget to head to www.giveforgoodlouisville.org on September 17 to support [@ ORG NAME] during #GiveForGoodLou!
  • Save the date for #GiveForGoodLou on Friday, September 17! It will be a day for everyone to support my fundraising campaign for [@ ORG NAME] at the link in my bio.
  • Follow @cflouisville for live updates throughout #GiveForGoodLou on Friday, September 17!
  • I am proud to support [@ ORG NAME] on September 17 during #GiveForGoodLou to help them make a difference in our community!
  • Do you care about [CAUSE]? Support [@ORG NAME] during #GiveforGoodLou on September 17. Learn more at the link in my bio.
  • I can’t wait to support [@ORG NAME] during #GiveForGoodLou on September 17! Will you join me in making a difference?
  • How much good can a community create in 24 hours? Follow @cflouisville to find out! #GiveForGoodLou!
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better on September 17? #GiveforGoodLou
  • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – @Oprah. Keep the giving going for #GiveForGoodLou by making a donation at giveforgoodlouisville.org.
  • Today, we unite in the name of philanthropy! Support my campaign for [@ ORG NAME] by making a gift now at the link in my bio. #GiveForGoodLou
  • Help [@ ORG NAME] reach their goal of [INSERT GOAL] today by giving at the link in my bio. #GiveForGoodLou

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow cflouisville on Instagram. Head to www.instagram.com/cflouisville to “Follow” the activity around Give for Good Louisville.

Follow the hashtag “#GiveForGoodLou” to stay up to date on giving day updates.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

On Give for Good Louisville. Add the link to your profile to your Instagram bio on the giving day and direct your followers to give there.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility.

Use the #GiveforGoodLou hashtags, in addition to other creative hashtags. 11+ hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding and makes your posts more reachable to new audiences. Remember to always include #GiveForGoodLou!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds. Additionally, post on your Instagram story 2-3 times per week. You can share your posts to your stories or use apps like RIPL to create motion graphics with music to offer more engaging content. If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health. Tell your audience about your organization and why they should support your giving day campaign.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week and post about what a day in their life working for your nonprofit is like. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community, too!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Instagram

  • #GiveForGoodLou is an unprecedented day of unity in the name of philanthropy. Communities from across Kentucky and Southern Indiana will join forces to give vital support to 500+ participating nonprofits. I invite everyone to unite for good when this year's giving day returns on Friday, September 17th! 

  • Are you ready to unite for good? #GiveForGoodLou is [X NUMBER] days away! This giving day, I am supporting [@ ORG NAME] because [INSERT HEARTFELT REASON]. Support this amazing nonprofit and donate at the link in my bio on Friday, September 17th!
  • I am so excited to support [@ ORG NAME] during #GiveForGoodLou! Be sure to support my fundraising campaign at the link in my bio by donating on Friday, September 17th.
  • On Friday, September 17th, you will have the chance to give back to [@ ORG NAME] during #GiveForGoodLou! Learn more at the link in my bio.
  • Friday, September 17th will be a historic day for everyone in our community to GIVE BIG! Learn more about #GiveforGoodLou and support my fundraising campaign for [@ ORG NAME] at the link in my bio.
  • Let’s show everyone that our community is full of generosity! On Friday, September 17th, help me celebrate #GiveForGoodLou and continue [@ ORG NAME]’s important mission of [INSERT MISSION]. Visit the link in my bio to learn more.
  • Help [@ ORG NAME] win an extra $1,000 during #GiveForGoodLou by [LIST WHAT YOU NEED FROM YOUR AUDIENCE TO WIN THE PRIZE]. Show your support today by making a gift at the link in my bio.
  • Today, we unite in the name of philanthropy! Support a cause you love by making a gift at giveforgoodlouisville.org. #GiveForGoodLou
  • Today is Give for Good Louisville! Help me raise [INSERT X AMOUNT] for [@ ORG NAME] by 11:59 PM tonight at the link in my bio. Together, we can make a difference. #GiveForGoodLou