Give for Good Louisville Business Fundraiser's Toolkit


When businesses support local organizations, everyone benefits. Give for Good Louisville's Business Fundraisers inspire and empower their networks to give back to causes that are meaningful to them, discover new organizations, and spark friendly competition that benefits the community.

As a Business Fundraiser, your employees, customers, and other affiliates will be able to select your business' name at checkout after making their donation on September 15th and, in turn, bring invaluable visibility to your business. Click here to sign up today! 

How can I inspire generosity in my employees and customers during Give for Good Louisville? Check out the Business Toolkit below for ideas on running a successful fundraiser. We've supplied marketing resources, communication templates, and ideas around incentives and celebrations to engage your employees and customers in giving while spreading your message to their networks.

Want to see who else is involved in the community? Find your favorite participating organizations and participating businesses.

Are you interested in learning more about Give for Good Louisville and the value to your business? Contact info@giveforgoodlouisville.org.

How do I run a successful fundraiser for my business?

The number one recommendation for running a successful Give for Good Louisville fundraiser is to genuinely celebrate and encourage acts of generosity - big and small! Here are some tips, tricks, and ideas on how to motivate your employees and customers:

Share the Give for Good Louisville site with your employees, and encourage them to find an organization or two that speaks to the causes they care about! You can share giveforgoodlouisville.org with customers on your receipt or hand out info cards with each purchase with your business and Give for Good Louisville information on it (check out some great graphics to use here). With hundreds of participating organizations, there's an organization or cause for everyone!
Your business fundraiser page can report on employee participation rates, the number of donors, and dollars raised! Pick a stat and set a goal, and share that out. Then, throughout the day on September 15), share the progress with your employees and customers and celebrate those milestones. You can also offer incentives to employees and customers as your hit those milestones! See some ideas below.
Decide if your business will offer a match to all employees or customer gifts or a specific organization. We've found matching gifts can amplify giving by 3 or 4 times! Click here to learn more about matching gifts.
Communicate your participation in Give for Good Louisville through email messages, social media posts using #GiveForGoodLou, advertising, and word of mouth.

What incentives can I offer or celebrations can I plan for with my employees or customers?

As you hit giving day milestones or want to celebrate the generous spirit of Give for Good Louisville, plan some fun and excitement at your business or office on September 15. We have some ideas below, but the sky's the limit in how you can engage your employees and customers and encourage generosity on Give for Good Louisville!

Encourage your employees to participate in Give for Good Louisville by offering these incentives:
  • Food: Cater a snack break, host a potluck, or a dessert party to celebrate giving.
  • Attire: Have a casual dress day so employees can dress to represent the agency or cause they care about.
  • Advertise: Pass out “I Gave” stickers to employees who gave to celebrate the causes they care about.
  • Competition: Have a competition between departments to see who can raise the most and offer a prize.
Encourage your customers to participate in Give for Good Louisville by offering these incentives:
  • Discounts: Offer a percentage off an item when they show a copy of their Give for Good Louisville donation receipt.
  • Raffle: Offer a raffle, and every time a donor gives, they get an entry into the raffle.
  • Happy Hour: Host a happy hour and invite local organizations and your customers to meet and mingle!
Encourage your employees or customers to participate in the many events happening around the community during Give for Good Louisville. You can see a complete listing of events here. You can also host an event to encourage participation in Give for Good Louisville!

Sample Communications

Use the sample communications below to start spreading the word about your business's involvement in Give for Good Louisville. When sharing on social media, make sure you're always using the official hashtag, #GiveForGoodLou, and tag @cflouisville to be included in the conversation!


Facebook and Twitter

Facebook and Twitter are the most popular social media platforms to share about participation in Give for Good Louisville - so make sure you're using it leading up to and on September 15! Check out these caption examples below:

  • Announce your participation: We are excited to join our community's largest online giving day, Give for Good Louisville, on September 15! Find out why we're participating on our page here: [YOUR BUSINESS LINK] and mark your calendars for September 15 to give to your favorite local organization! #GiveForGoodLou
  • If you're offering a match: When we support local organizations, everyone benefits. Today, we will be matching dollar-for-dollar all our employees' gifts made to organizations through #GiveforGoodLou! Find a cause your passionate about and give today, September 15, at giveforgoodlouisville.org.
  • If you're offering an incentive to employees or customers: Gift alert! In support of local organizations who are making a positive difference in our community, [BUSINESS NAME] will be offering a [INCENTIVE] to any customer that gives on September 15 during #GiveForGoodLou. Stop in today after you give through giveforgoodlouisville.org and show us your receipt to be eligible!
  • Celebrate the success you achieved for the day: Today, we feel hopeful for the future. Thanks to the generosity of our employees and customers, [BUSINESS NAME] raised $X with X donors for local organizations participating in #GiveforGoodLou. This would not have been possible without your fantastic support during Give for Good Louisville. Thank you!

Instagram

Share pictures of your business, employees, and customers participating in Give for Good Louisville on Instagram. If you're having a dress-down day in the office, offering a raffle, or hosting (or encouraging attendance at) an event, share all of these events on Instagram at the link in your bio. Make sure you're using the hashtag so people can keep up: #GiveforGoodLou!


Emails

Social media is an excellent tool for spreading the word to people that follow you. However, there is no substitute for a direct, targeted email to your employees, customers, or personal networks. Consider sending emails that correspond to your social media activity and directly targeted asks. Here is a sample email to get you thinking about how you want to spread the word!

Subject: Support Local and Give Generously! #GiveForGoodLou


Dear [employees/customers/person],

When we come together to support local organizations during Give for Good Louisville, everyone benefits. On September 15th, community members across an 8-county region will unite to help hundreds of local organizations by making a gift online at GiveForGoodLouisville.org. We are excited to be part of our community's largest day of giving as a business fundraiser and show how generous our employees and customers can be!

Haven’t heard about Give for Good Louisville? Hosted by the Community Foundation of Louisville, Give for Good Louisville is the biggest day of online giving in Kentuckiana, raising $42.5 million for local organizations since its creation in 2014. The organizations that participate support happy and healthy communities by providing essential resources to those in need. Visit giveforgoodlouisville.org now to learn more about this amazing online giving day.

[IF OFFERING MATCH]: But wait, that's not all! To show our commitment to helping our community, your donations at giveforgoodlouisville.org on September 15th will be [Describe program here, i.e., dollar for dollar, up to a certain amount, lump sum to reach a goal, etc.] 

There are so many ways to get involved during #GiveForGoodLou - spread the word about this fantastic event, become a fundraiser for your favorite organization, and give generously to both your favorite organization or a new organization September 15. Make supporting your favorite causes unique to you!

To make sure your gift [is matched/is counted in our business's totals], follow these steps:

  1. Discover a local organization through a cause you care about. Visit giveforgoodlouisville.org to get started.
  2. Make a gift of $10 or more to an organization. You can start donating as soon as the site opens on September 15. Remember to select [Business Name] at checkout!
  3. Spread the word! Let your network know about Give for Good Louisville and who you support. Use the hashtag #GiveforGoodLou to be part of the conversation.

For questions about Give for Good Louisville and how you can get involved please visit giveforgoodlouisville.org or contact [Business Name].

Regards,
[Business Contact]