Email Marketing for Organizations


Using email to start and grow relationships is easy for organizations. It is an inexpensive way to reach out to supporters regularly with informative and inspiring messages. Doing this can help your organization build an engaged community that helps to promote your mission, fundraising, and special events.


Sample Emails

Subject: Join us! #GiveForGoodLou

[Salutation],

Hope is a powerful feeling that motivates and transforms a community for the better. Give for Good Louisville instills that hope by uniting tens of thousands of individuals every September to give generously at giveforgoodlouisville.org

We have a chance to be a part of this online day of giving - an opportunity to unite our community around causes in which we truly believe and help organizations like ours connect to new supporters. But we can't do it alone! Join our giving day campaign and help us reach our goal of $xxxx and xxx donors! Learn about the different ways you can get involved here.

Unlike other fundraisers, Give for Good Louisville awards prizes and incentives to organizations throughout the giving day, thanks to contributions from generous community partners. By making a gift online at GiveForGoodLouisville.org, your donation may be randomly boosted by $1,000 or more, and we can earn bonus funds across various prize categories.

Support local organizations on September 15, 2022, by donating $10 or more at giveforgoodlouisville.org.

If you have any questions or would like more information, let us know—[Add your contact information].

Thank you in advance for your generosity to our organization!

Subject: Ready to Lend a Helping Hand? | Give for Good Louisville

[Salutation],

We’re counting down the days to September 15 and Give for Good Louisville. We need your help to make our campaign a success, and we’ve included a few easy ways that you can support us.

Share and share alike. Online days of giving are successful because of our own networks. Help us grow our network by sending this email to your network and ask your friends to do the same.

Be socially (media) active. Use your social media networks: post on Facebook, tweet about Give for Good Louisville, and share your love for your particular passion, whether it’s education, health care, animals, or the arts. Ask others to do the same.

Become a fundraising champion. Everyone loves a champion, including us! We really need fundraising champions to help drive people to our Give for Good Louisville profile on September 15. It's super easy to do and is a great way to connect new supporters to our mission. Learn how to become a fundraising champion here and contact us for more information.

Thank you in advance for your support!

Subject: Happy Giving Day! | Give for Good Louisville

[Salutation],

Make a difference in the lives of [insert the population your organization serves like children, animals, etc.] by giving $10 or more to [name of organization - make a hyperlink to your Give for Good Louisville page]. After that, we encourage you to support a new organization through the causes you love or just kick back and watch how generous our community can be at giveforgoodlouisville.org!

Your donation of any amount will help [give specific examples, or insert a sliding scale of what $25, $50, $100, etc., can do].

Here’s how you can make a positive impact today:

  • Donate (link to your Give for Good Louisville page!) during X hour for the chance to have your donation boosted by X amount!
  • Spread the word. Text a friend. Forward this email. Post on Facebook, Twitter, and Instagram using the hashtag #GiveforGoodLou. Oh, and you can also just tell someone in person – that works, too.

Subject: We're almost there! | Give for Good Louisville

[Salutation],

Thanks to your generosity, we are [$ amount] closer to reaching our goal of [$ amount] raised during Give for Good Louisville! To help us cross the finish line, please share the attached ‘I Gave’ graphic across your social media accounts using the hashtag #GiveForGoodLou with the link to our campaign page: [Link to Campaign].

Your support gives us hope that great things can happen for our community when we band together during Give for Good Louisville. We look forward to sharing updates on all the great things we’ll be able to accomplish, thanks to your kindness!

Subject: You're Amazing! | #GiveForGoodLou

[Salutation],

We are still in awe of the generosity shown to [Organization Name] during Give for Good Louisville. On September 15 our organization took part in our local Day of Giving to connect with our community of supporters.

Because of donors like you, we were able to raise [X dollar amount] to further our mission of [Organization’s Mission]. We look forward to the future of [Organization Name] with great anticipation as we use funds raised during Give for Good Louisville to [Include a quick message including any upcoming projects or how your organization plans to use funds raised during the giving day.]

Your support is essential to us, and we want to share news and updates with you.

Stay connected by [subscribing to our newsletter] and following us on our social media channels: [Insert hyperlinks to your social platforms]

We look forward to engaging with you throughout the year and offering ways for you to stay involved with our cause.

“[Include a quote from a leader at your organization about your experience taking part in Give for Good Louisville]"

With Gratitude,

[Name]

P.S. Your gift receipt was automatically sent to your email from notifications@givegab.com. If you need a copy of your receipt please reach out to [Insert your organization’s support email] for assistance.


Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Give for Good Louisville!



Major Milestones

Month 1

The Give for Good Louisville Team will:

  • Encourage organization to sign up for Give for Good Louisville
  • Network with and recruit local community nonprofit leaders to expand and amplify Give for Good Louisville’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Give for Good Louisville and customize your profile
  • Assemble your Give for Good Louisville team and involve them in planning how your Give for Good Louisville campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Give for Good Louisville, how to promote your Give for Good Louisville campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

Month 2

The Give for Good Louisville Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give for Good Louisville
  • Offer webinars for participating organizations on how to implement effective peer-to-peer fundraising campaigns and set up matches and challenges.
  • Develop content for organizations participating in Give for Good Louisville to use, and for use on #GiveforGoodLou Facebook, Instagram and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Give for Good Louisville? How will you use the funds raised during Give for Good Louisville? Why should donors give to you on Give for Good Louisville? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Give for Good Louisville and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give for Good Louisville on September 15. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!

Month 3

The Give for Good Louisville Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Give for Good Louisville’s message to nonprofits, donors, and other general supporters
  • Continue promoting Give for Good Louisville across Kentuckiana.

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Give for Good Louisville “Save the Date” graphic from the Resource Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

Month 4

The Give for Good Louisville Team will:

  • Heavily promote Give for Good Louisville to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Give for Good Louisville

You should:

  • Post on social media regularly about Give for Good Louisville, using the hashtag #GiveforGoodLou
  • Email your supporters with additional details about Give for Good Louisville. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.

Day of

The Give for Good Louisville Team will:

  • Heavily promote Give for Good Louisville to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Give for Good Louisville, using the hashtag #GiveforGoodLou
  • Email your supporters with updates and how they can help your Give for Good Louisville campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

Beyond

The Give for Good Louisville Team will:

  • Share statistics from Give for Good Louisville, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Give for Good Louisville participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Give for Good Louisville by posting volunteer opportunities, fundraising, and hosting events!