Social Media


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Sample Social Media Posts

Instagram

  • #GiveForGoodLou is an unprecedented day of unity in the name of philanthropy. Communities from across Kentucky and Southern Indiana will join forces to give vital support to 500+ participating nonprofits. [Insert the name of your organization] invites everyone to unite for good when this year's giving day returns on Friday, September 17, 2021! [add your organization’s hashtags]
  • Are you ready to unite for good? #GiveForGoodLou is [number] days away! Check out our profile where you can view our vital needs and giving day goals. Here are some of our needs just to name a few: [list 3 needs and what they will do to serve your clients/audience]. We hope you will support us and make a difference in our community on Friday, September 17! [add your organization’s hashtags]
  • #GiveForGoodLou is Friday, September 17 and we are competing for the [insert prize name here]! You can help us reach our goal and win this $1,000 prize by [list what you need from your audience]. Join us! [add your organization’s hashtags]
  • Have you heard? We are participating in the biggest day of local giving, #GiveForGoodLou on Friday, September 17! You can support our giving day campaign by doing any of the following actions:
     - Follow us on [insert social media handle]
     - Check out our giving day profile and plan to help us meet one of our goals
     - Share this post with your friends
     - Check out our website to see how else you can get involved with [insert your organization’s handle]
  • Friday, September 17th will be a historic day for everyone in the Louisville community to GIVE BIG! You can learn more about Give for Good Louisville and support our campaign at [link to your profile page]. #GiveforGoodLou [add your organization’s hashtags]
  • Let’s show everyone that the Louisville community is full of generosity! On Friday, September 17th, help us celebrate Give for Good Louisville and continue [explanation of mission/work] #GiveForGoodLou [add your organization’s hashtags]
  • Today, we unite in the name of philanthropy! Support [insert your mission/cause] by making a gift at giveforgoodlouisville.org. #GiveForGoodLou [add your organization’s hashtags]

Twitter

  • Are you ready to be a part of Give for Good Louisville? It’s a day to celebrate all the good happening across our communities! Save the date for Friday, September 17. #GiveforGoodLou
  • Mark your calendars for Friday, September 17th. It will be a day for everyone to support our fundraising campaign at [link to profile page]. #GiveforGoodLou
  • Let’s show everyone that the Louisville community is full of generosity! On Friday, September 17th, help us celebrate #GiveforGoodLou!
  • We’re getting pumped to be a part of Give for Good Louisville! Join the conversation by following @cflouisville and liking the #GiveforGoodLou page on FB!
  • Get ready to unite in the name of philanthropy on Friday, September 17th! Follow @cflouisville to stay updated on the giving movement! #GiveForGoodLou
  • Together, we can make a difference. Join the giving movement on Friday, September 17th and give to a cause you love! #GiveForGoodLou
  • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Keep the giving going for Give for Good Louisville! #GiveForGoodLou
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better on September 17? #GiveforGoodLou
  • Are you ready to be a part of #GiveForGoodLou? Make your gift today by visiting giveforgoodlouisville.org.
  • Today, we unite in the name of philanthropy! Support [insert your mission/cause] by making a gift at giveforgoodlouisville.org. #GiveForGoodLou

Facebook

  • Save the date: Give for Good Louisville is Friday, September 17th! You can be part of the celebration by giving to your favorite organization (which we know is us!). Visit giveforgoodlouisville.org to find out more. #GiveForGoodLou
  • The real success of Give for Good Louisville will not be how much money we raise but the tremendous impact those dollars will have when organizations across the community put them to work! Join the giving movement on Friday, September 17th at giveforgoodlouisville.org. #GiveForGoodLou
  • September 17th will be a historic day for everyone in the Louisville community to GIVE BIG! Learn more about Give for Good Louisville and support our fundraising campaign at [link to your profile page]. #GiveforGoodLou
  • Let’s show everyone that the Louisville community is full of generosity! On Friday, September 17th, help us celebrate Give for Good Louisville and continue [explanation of mission/work] by making a gift to our fundraising campaign at [link to your profile page]. #GiveForGoodLou
  • We’re so excited to be a part of Give for Good Louisville! You can support our fundraising campaign by visiting giveforgoodlouisville.org and donating on Friday, September 17th. #GiveforGoodLou
  • On Friday, September 17th, you will have the chance to give back to [insert organization name]! To support our campaign, save this link: [link to profile page]. #GiveforGoodLou
  • Give for Good Louisville is an unprecedented day of unity in the name of philanthropy. Communities from across Kentucky and Southern Indiana will join forces to give vital support to 500+ participating nonprofits. [Insert the name of your organization] invites everyone to unite for good when this year's giving day returns on Friday, September 17, 2021! #GiveForGoodLou
  • Are you ready to unite for good? Give for Good Louisville is [number] days away! Check out our profile where you can view our vital needs and giving day goals. Here are some of our needs just to name a few: [list 3 needs and what they will do to serve your clients/audience]. We hope you will support us and make a difference in our community on Friday, September 17! #GiveForGoodLou
  • Give for Good Louisville is Friday, September 17 and we are competing for the [insert prize name here]! You can help us reach our goal and win this $1,000 prize by [list what you need from your audience]. Join us! #GiveForGoodLou
  • Today, we unite in the name of philanthropy! Support [insert your mission/cause] by making a gift at giveforgoodlouisville.org. #GiveForGoodLou

Social Media Platform Tips

Click one of the social media icons above to see tips, and tricks to get you well on your way to promoting Give for Good Louisville!

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for Give for Good Louisville!

Get started by liking the Give for Good Louisville page. This will allow you to get updates, important information and tips for Give for Good Louisville. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Give for Good Louisville. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Give for Good Louisville so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebration!

Do all of the above and repeat...again and again and again.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @cflouisville’s Twitter account. Go to www.twitter.com/cflouisville and click the Follow button. Now you can begin receiving and sharing information about Give for Good Louisville.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers and other community leaders.

Tell your followers that you are participating in Give for Good Louisville. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided and always include the hashtag #GiveForGoodLou.

Use Hashtags and Handles. Whenever you share information include the @cflouisville handle and ##GiveforGoodLou to further spread your organization’s words. Show that you are a part of Give for Good Louisville by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet and tweet again! (Especially on the day of Give for Good Louisville)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow cflouisville on Instagram. Head to www.instagram.com/cflouisville to “Follow” the activity around Give for Good Louisville.

Follow the hashtag "#GiveForGoodLouisville" to stay up to date on giving day updates.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in the Louisville community.

On Give for Good Louisville. Add the link to your profile to your Instagram bio on the giving day and direct your followers to give there.

Use the #GiveforGoodLou hashtags, in addition to other creative hashtags. 11+ hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding and makes your posts more reachable to new audiences. Remember to always include #GiveForGoodLou!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds. Additionally, post on your Instagram story 2-3 times per week. You can share your posts to your stories or use apps like RIPL to create motion graphics with music to offer more engaging content. If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health. Tell your audience about your organization and why they should support your giving day campaign.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.