Social Media

Watch our Social Media Strategies Training Video

Sample Social Media Posts


  • Are you ready to be a part of Give for Good Louisville? It’s a day to celebrate all the good going on in our communities! ##GiveforGoodLou
  • Mark your calendars for September 15. It will be a day for everyone to support our campaign at [link to profile page]. ##GiveforGoodLou
  • It’s time to show that Kentuckiana is full of generosity! On September 15, help us celebrate ##GiveforGoodLou!
  • We’re getting pumped for Give for Good Louisville! Join the conversation by following @@cflouisville and @cflouisville!
  • Get ready to get up and give for Give for Good Louisville on September 15! Follow @@cflouisville to stay updated on the giving movement!
  • A little can go a long way when we get together and give together on September 15 for Give for Good Louisville! Join the movement!
  • “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for Give for Good Louisville!
  • "Remember that the happiest people are not those getting more, but those giving more." - Robin Sharma. What is your reason to give today? ##GiveforGoodLou
  • “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? ##GiveforGoodLou
  • Your generosity for Give for Good Louisville was momentous! Thank you for donating, sharing, and making [community name] a better place.
  • Because of supporters like you, Give for Good Louisville was successful at raising awareness and donations for important causes throughout [community name] - Thank you!


  • Save the Date: Give for Good Louisville is September 15! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit to find out more.
  • The real success of Give for Good Louisville will not be how much money we raise but the tremendous impact those dollars will have when nonprofits across Kentuckiana put them to work! Join the giving on September 15 at
  • September 15 will be a historic day for everyone in Kentuckiana to GIVE BIG! You can learn more about Give for Good Louisville and support our campaign at [link to your profile page]. ##GiveforGoodLou
  • Let’s show everyone that Kentuckiana is full of generosity! On September 15, help us celebrate Give for Good Louisville and continue [explanation of mission/work].
  • We’re so excited to be a part of Give for Good Louisville! You can support our campaign by visiting and donating on September 15. ##GiveforGoodLou
  • On September 15, you will have the chance to give where your heart is! To support our campaign, go to [link to profile page]. ##GiveforGoodLou
  • We are so grateful for our generous supporters who gave during ##GiveforGoodLou. Each gift made during this campaign will allow us to further our mission of {organization's mission}. Thank you to all who took part in this day with us!
  • We have seen firsthand the amazing things that can happen when our community comes together to give back! We are thankful for the support that {organization name} has received during ##GiveforGoodLou and look forward to sharing our stories of impact.

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for Give for Good Louisville!

Get started by liking the Give for Good Louisville page. This will allow you to get updates, important information, and tips for Give for Good Louisville. Also, link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Give for Good Louisville. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Give for Good Louisville so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole day is worth celebrating!

Do not give individual donor shoutouts without the donor’s consent.

Provide a quick thank you message on social media immediately after the Giving Day is over, and follow up with a longer heartfelt message a day or two after.

Do all of the above and repeat...again and again and again.

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @@cflouisville’s Twitter account. Go to and click the Follow button. Now you can begin receiving and sharing information about Give for Good Louisville.

Follow other organizations and people. The organizations you follow should be those you work with or who inspire you and your constituents. You may also consider following past donors, board members, volunteers, and other community leaders.

Tell your followers that you are participating in Give for Good Louisville. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information, include the @@cflouisville handle and ##GiveforGoodLou to further spread your organization’s words. Show that you are a part of Give for Good Louisville by using the hashtag in all of your tweets. People who are interested in a particular event, person, or business will follow the hashtag to stay up-to-date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos, and interesting content. Twitter is not just about your ‘words.’ Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

More Tips

Tweet, retweet, and tweet again! (Especially on the day of Give for Good Louisville)

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to set up your account now!

Here’s your Instagram checklist:

Follow @cflouisville on Instagram. Head to to “Follow” the activity around Give for Good Louisville.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also, take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in Kentuckiana.

Use the ##GiveforGoodLou hashtags, in addition to other creative hashtags. 3-5 hashtags per post are the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health.

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform and the perfect opportunity to let the unique personalities, humor, and convictions of your organization shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.