Social Media


Sample Social Media Posts

Facebook

  1. Save the date: #GiveForGoodLou is September 14th! You can be part of the celebration by giving to your favorite nonprofit (which we know is us!). Visit www.giveforgoodlouisville.org to find out more.
  2. The real success of #GiveForGoodLou will not be how much money we raise, but the tremendous impact those dollars will have when nonprofits across the community put them to work! Join the biggest day of local giving on September 14th at www.giveforgoodlouisville.org.
  3. Be a force for good by joining the biggest day of local giving at www.giveforgoodlouisville.org and make sure to share your philanthropic spirit on September 14th! #GiveForGoodLou
  4. September 14th will be the biggest day of local giving! To learn more about Give For Good Louisville and support our campaign visit [link to your profile page]. #GiveForGoodLou
  5. Let’s show everyone what it means to be a compassionate city! On September 14th, help us celebrate #GiveForGoodLou and continue [explanation of mission/work]
  6. We’re so excited to be a part of #GiveForGoodLou! You can support our campaign by visiting www.giveforgoodlouisville.org and donating on September 14th. #GiveForGoodLou
  7. On September 14th, you will have 24 hours (one day!) to give where your heart is! To support our campaign, go [link to profile page]. #GiveForGoodLou
  8. You can be a part of the #ForceForGood sweeping our community on September 14th by supporting our campaign online at [link to profile page]. #GiveForGoodLou

Twitter

  1. Are you ready to be a part of #GiveForGoodLou? It’s a day to celebrate all the good going on in our community!
  2. Ready to join the excitement and give back as a force for good? Mark your calendar to support us on September 14! #GiveForGoodLou
  3. Mark your calendars for September 14th. It will be a day for everyone to support our campaign at [link to profile page]. #GiveForGoodLou
  4. It’s time to show that Louisville is full of generosity! On September 14th, help us celebrate #GiveForGoodLou!
  5. We’re getting pumped for #GiveForGoodLou! Join the conversation by following @cflouisville on Facebook!
  6. Get ready to get up and give for #GiveForGoodLou on September 14th! Follow @cflouisville to stay updated on the giving movement!
  7. A little can go a long way when we get together and give together on September 14th for #GiveForGoodLou! Join the movement!
  8. Be a force for good in our Louisville community by donating online to help us [explanation of mission/work]. #GiveForGoodLou
  9. “I don't think you ever stop giving. I really don't. I think it's an on-going process.” – Oprah Winfrey. Let’s keep the giving going for #GiveForGoodLou!
  10. “My hope is to leave the world a little better for having been there.” – Jim Henson. What will you give to make the world better? #GiveForGoodLou

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy. If you’re new to Facebook, start by creating a Facebook Page for your organization.

Below is a list of ways you can begin engaging your community for #GiveForGoodLou!

Get started by liking the Community Foundation of Louisville page. This will allow you to get updates, important information and tips for Give For Good Louisville. Also link to other participating organizations from your organization’s page.

Promote your Facebook page. Include a link to your Facebook page on your website’s homepage, newsletters, emails...basically everywhere and anywhere. Ask your staff members, board members, volunteers, and donors to like the page and help you promote it.

In your personal account, tag the page and ask your Facebook friends to check it out. Ask employees and board members to do the same.

Talk it up! Post interesting information about your organization and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that your organization is participating in Give For Good Louisville. Be sure to tell people what it is all about by using some of the suggested messaging above. Let them know how they can donate and ask them to spread the word.

Create a Facebook event. Invite your constituents to be part of Give For Good Louisville so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite or participating in the nonprofit rally; the whole day is worth celebration!

Review Facebook’s “Facebook for Nonprofits” guide. Facebook released a comprehensive guide on how nonprofits can get the most out of Facebook, including how to set up a page, tips on raising funds, and how to run an advertising campaign.

Do all of the above and repeat...again and again and again.


Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient! If you’re new to Twitter, they offer a getting started guide for newbies.

Below you will find a few tips to help you have success.

Follow @cflouisville’s Twitter account. Go to www.twitter.com/cflouisville and click the Follow button. Now you can begin receiving and sharing information about Give For Good Louisville.

Follow other organizations and people. The organizations you follow should be those that you work with or who inspire you and your constituents. People would be your past donors, board members, volunteers and other key people in your community.

Tell your followers that you are participating in #GiveForGoodLou. Tell your followers about your campaign and begin to build a story around the initiatives you’d like to support. Let them know about any incentive prizes you are trying to win and how they can help you do so. Use some of the suggested tweets provided.

Use Hashtags and Handles. Whenever you share information include the @cflouisville handle and #GiveForGoodLou to further spread your organization’s words. Show that you are a part of Give For Good Louisville by using the hashtag in all of your tweets. People who are interested in a particular event, person or business will follow the hashtag to stay up-to- date on any conversations around their topic of interest.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.


Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!

Here’s your Instagram checklist:

Follow cflouisville on Instagram. Head to www.instagram.com/cflouisville/ to “Follow” the Community Foundation of Louisville and stay up to date with Give For Good Louisville.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as providing you with a suite of photo editing tools.

Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers, recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in the Louisville community.

Use the #GiveForGoodLou hashtags, in addition to other creative hashtags. 3-5 hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause. Having a succession of hashtags helps with branding! Don’t forget to include #GiveForGoodLou

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts.
Consider making posts that show a chronological history!

Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community, how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.