Looking to harness the power of visual communication? Take advantage of the ability to communicate with your potential supporters with impactful images and catchy captions. Never used Instagram? Check out Instagram’s “Getting Started on Instagram” guide to setup your account now!
Here’s your Instagram checklist:
Follow cflouisville on Instagram. Head to www.instagram.com/cflouisville to “Follow” the activity around Give for Good Louisville.
Follow the hashtag "#GiveForGoodLouisville" to stay up to date on giving day updates.
Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you
to reach a wider audience.
Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well
as providing you with a suite of photo editing tools.
Socialize! Like your supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel your organization’s mission will help you gain more followers,
recognition, and traction in advance of the day. Also take this opportunity to cross-promote by liking and re-sharing other organizations’ posts to boost your visibility in the Louisville community.
On Give for Good Louisville. Add the link to your profile to your Instagram bio on the giving day and direct your followers to give there.
Use the #GiveforGoodLou hashtags, in addition to other creative hashtags. 11+ hashtags per post is the sweet spot. Start with a branded or specific hashtag--like a tagline or fun phrase. Follow this with the name of your organization, then a broader hashtag tied to your cause (#savinglives, #endinghomelessness, #spreadingthelove). Having a succession of hashtags helps with branding and makes your posts more reachable to new audiences. Remember to always include #GiveForGoodLou!
Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your supporters feeds. Additionally, post on your Instagram story 2-3 times per week. You can share your posts to your stories or use apps like RIPL to create motion graphics with music to offer more engaging content. If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history - such as building a playground or rehabbing an animal back to health. Tell your audience about your organization and why they should support your giving day campaign.
Host an activity. Photo contests are a great way to include your supporters and make your posts more interactive! “Tag a friend” posts, ask your supporters to tag a friend in a post that you’d like to gain more
traction in. Offer an incentive to encourage more participation! “Take-Over” Ask a staff member or supporter to take over your Instagram for a week. This allows you to showcase the individuals that make up your unique community,
how they embody your mission, and what your organization means to them. “Take-Overs” can help show the impact your organization has on the community!
Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor and convictions of your organization shine through your photos, captions and hashtags! Instagram is a fantastic
opportunity to relate to your supporters, showing them who you are and what you stand for.