Roots101 African American Museum

Roots 101 African American Museum is dedicated to preserving and sharing the rich history, culture, and contributions of African Americans. Our mission is to provide a comprehensive and dynamic educational experience that engages visitors of all ages and backgrounds in meaningful exploration.

Through our exhibits, programs, and activities, we seek to promote understanding, inspire appreciation, and facilitate dialogue about the diversity of the African American experience. We aim to challenge stereotypes, broaden perspectives, and encourage critical thinking about the complex issues facing our society today.

Roots 101 is committed to serving as a valuable resource for our entire community and we strive to create a welcoming, inclusive environment that fosters learning, reflection and connection. 

This year, your investment will help us achieve the following:

• Fuel our continued growth while expanding our national footprint 
• Expanding our National Family Search Affiliate
 Library, where every family can trace their history
• Launch our Black Sports Hall of Fame which will honor the legacy of excellence in Black athletics

Community Partners 

Roots 101 is pleased to collaborate with a range of individuals, organizations and businesses such as Metro Louisville, Derby City Gaming, Jewish Community Foundation, Project Ricochet, Eleanor Bingham Miller, LG&E, Brown-Forman, Community Foundation of Louisville, Fund for the Arts, and many others.

Tourism and Economic Impact

Roots 101 is not only a cultural anchor for Louisville, it’s a nationally recognized destination that draws visitors from across the country. Honored with awards such as USA TODAY’s 10Best New Attraction and the Stellar Awards Black History Honors, Roots 101 has earned a place among the nation’s leading African American museums. These recognitions elevate Louisville’s visibility, attracting travelers who come specifically to experience our exhibits, storytelling, and immersive history.

This growing tourism footprint directly strengthens the local economy. Visitors to Roots 101 drive increased foot traffic, support nearby restaurants and small businesses, and contribute to the broader economic vitality of downtown Louisville. Every guest who walks through our doors helps fuel both cultural preservation and economic growth, making Roots 101 a powerful engine for community impact.

Roots 101 is more than just a community treasure; it’s a key attraction for tourists. Visitors from both near and far come to experience our space. This increase in tourism drives foot traffic and spending which benefits many local businesses and contributes to the overall economic growth in Louisville.