Donor Stewardship Tips

What is Donor Stewardship?

Donor Stewardship is about effectively caring for your donors in a way that allows you to foster long-term relationships with them that are beneficial to everyone involved. This means conveying how much you really appreciate each donor’s contribution to your organization and how much you care about them as members of your community.

Following an effective stewardship plan can help you to create strong personal connections between your donors and your mission, transitioning them from supporters to integral advocates of your organization.

Post-Give for Good Louisville Donor Stewardship Tips

Donor Stewardship begins before you receive your first donations on Give for Good Louisville! When you are first building out your Give for Good Louisville profile you should think about how you can use the information you provide to foster future stewardship efforts. Work on utilizing your story, donation levels, and peer-to-peer fundraising to nurture a greater sense of connection and relationship-building with your supporters!
If you are already working to engage your Board in your Give for Good Louisville efforts, then you should also utilize them in your stewardship goals! If you have rallied your Board members to be peer-to-peer fundraisers for Give for Good Louisville, they should also be engaged in thanking those donors who contributed to their individual campaigns. Share our Donor Stewardship resources with your Board members at your next meeting or host a get-together specifically targeted to training your Board in the wonderful ways of Donor Stewardship!

Showing genuine, timely, and regular donor appreciation is a huge part of maintaining strong relationships with your supporters! A “thank you” message following a donation for Give for Good Louisville should be your standard practice. On your Give for Good Louisville profile editor, you will be able to create a custom “Thank You” message during your Give for Good Louisville profile completion process. However, gratitude should not stop there! Hand-written thank yous and thank-you calls can be even more impactful and everlasting! In addition to the standardized thank you message that is included with your donor’s online donation receipt, consider sending out a more personalized message a few weeks to a month after Give for Good Louisville.

This email should include your donor’s name and other personalized features. Tell them how their gift is changing or improving the services you provide as an organization. If possible, show them the impact their gift is making with concrete images or stories.

Donor Stewardship and the gratitude that you show for your donors does not begin and end with Give for Good Louisville. Rather, it is about starting a dialogue with your donors that makes them feel as though they are a concrete part of your organization and community.

You can start this dialogue by asking your donors how they prefer to be contacted (phone, email, text message, etc.) and then proceed to contact them in that way. Showing initial respect for their preferences will go a long way.

Keep the dialogue going with creative ways to show continued and sustainable gratitude throughout the year.

Ask your donors for feedback and be a responsive and active listener by monitoring your social channels and emails to keep track of popular suggestions. Make sure you follow up with your donors and inform them of how you are using your feedback to move forward.

After Give for Good Louisville schedule regular touchpoints on your calendar to ensure that you are staying constantly engaged with your donors.

  • Make it a point to share images and updates on projects that your donors’ contributions are directly helping to fund.
  • Organize reminders to reach out to your supporters on special dates, like anniversaries, birthdays, or major milestones for your organization.

Want to learn even more about Donor Stewardship? Check out our 8-Step Donor Stewardship Guide for organizations here!