Donor Stewardship Tips
What is Donor Stewardship?
Donor Stewardship is all about effectively caring for your supporters in a way that allows you to create long-term relationships that are beneficial to everyone involved! Your stewardship efforts will allow your organization to remain top-of-mind for your supporters, helping you cultivate repeat gifts. You’ll also be the first choice for supporters to make their next gift if they feel it’s an unrequited relationship! Your donors should feel that they’re getting just as much or more out of their relationship with you and feel valued for their contributions.
Effective stewardship is often described as both an art and a science because it requires creativity and planning in order to develop a successful donor relationship. Achieving the right balance takes time, but will be well worth the effort in the long run when you’ve established a healthy database of happy and loyal supporters for your organization!
Post-Give for Good Louisville Donor Stewardship Tips
Showing genuine, timely, and regular donor appreciation is a huge part of maintaining strong relationships with your supporters! A “thank you” message following a donation for Give for Good Louisville should be your standard practices. On your Give for Good Louisville profile editor, you will be able to create a custom “Thank You” message during your Give for Good Louisville profile completion process. However, the gratitude should not stop there! Hand-written thank you's and thank you calls can be even more impactful and everlasting! In addition to the standardized thank you message that is included with your donor’s online donation receipt, consider sending out a more personalized message one to two weeks after Give for Good Louisville.
This email should include your donor’s name and other personalized features. Tell them how their gift is changing or improving the services you provide as a nonprofit. If possible, show them the impact their gift is making with concrete images or stories. Learn how to create a compelling thank you email here.
You can start this dialogue by asking your donors how they prefer to be contacted (phone, email, text message, etc.) and then proceed to contact them in that way. Showing initial respect for their preferences will go a long way.
Ask your donors for feedback and be a responsive and active listener by monitoring your social channels and emails to keep track of popular suggestions. Make sure you follow up with your donors and inform them of how you are using your feedback to move forward.
After Give for Good Louisville schedule regular touch points on your annual calendar to ensure that you are staying constantly engaged with your donors.
- Make it a point to share images and updates on projects that your donors’ contributions are directly helping to fund.
- Organize reminders to reach out to your supporters on special dates, like anniversaries, birthdays, or major milestones for your organization.
Want to learn even more about donor stewardship? Check out our 8-Step Donor Stewardship Guide for Nonprofits here!